Dentist Web Marketing
Grow your dental practice
Maintain a leadership position in your market
We recommend Pay-per-click (PPC) marketing as a starting point.
It will promote your practice to those people already searching for the services you want to promote.
PPC WILL create an immediate flow of new-patient leads!
Why Pay-Per-Click for new starters?
1. PPC or Pay-Per-Click gets your advertising on the first page of search results at the instant people are thinking about it.
2 We monitor search terms to learn which leads to the most phone calls and appointments for the services you want to promote
3. PPC is flexible. It allows you to adjust your ad budget whenever you like. It allows us to change your ads and search terms at any time. This feature of PPC is not available for Search Engine Optimization advertising.
How we get you leads...
· We Identify the audience & procedure you want to attract.
· We Create a message for each campaign you want to run, culled from over 155,000 dental ads tested for success.
· We Train your front desk to be prepared to answer and convert calls, with techniques developed from over 800,000 calls we have listened to and scored.
· We Update and personalize our library of procedure-based landing pages optimized for effectiveness from over 15 million patient visits. Those landing pages generate the phone calls!
TRACK LEADS with ‘LeadHub”:
·LeadHub monitors & records the call-tracking phone number on each landing page. Our team listens to the recorded conversations and offers suggestions for improvement.
· Prospects can reach the landing page only when they search for a term other than the dentist or practice names. For example, a search term such as Implant dentist” or “dental veneers” would allow them to reach your landing page.
· LeadHub automatically records the search terms used by the prospect.
· When a lead’s call is answered, your team hears a whisper before a call starts: It tells the team member why the prospect is calling.
· Your team receives an email telling that a call was received in addition to auto-populating LeadHub, .
· Your office will be assigned an account manager to help train your team on the use of LeadHub.
· Each month you’ll receive an Assessment of team performance including:
$ Amount Spent
$ Cost Per Lead
$ Number of appointments booked (Including name and procedures)
$ Number of calls answered but not booked
$ Number of missed calls with time and day stamps
MANAGE & MEASURE ROI:
· Having worked with 1,500 practices, we have learned that the average practice wastes 70% of its leads. By using our system, your team will dramatically raise the ROI of your marketing by reducing such waste. This marketing assistance comes as a part of your monthly ad management package with us.
·LeadHub Software will text and email to new prospects once they call the office because calling back patients is becoming increasingly ineffective.
· LeadHub records how quickly your team responds to incoming requests...the probability of booking a lead increases 100 fold when that lead is contacted within 5 minutes of a missed call.
· LeadHub tracks the number of attempted prospect touches by team members.
· By creating text and email templates, and a note section for calls, a proper follow up sequence can be established via LeadHub to ensure your team has followed up sufficiently for optimal results. (Studies show the average inquiry needs to be contacted around 7 times to convert.)
· LeadHub can provide a list of patients who accepted treatment so the ROI from the campaign can be calculated within minutes.
30-day trial:
Ours is a performance-based agency: Having worked with 1,500 practices, we are confident in our ability to assist you in reaching your financial goals.
That’s why we will invest more than $6,000 in a 30-day trial to prove it! If you don’t meet your goals in that time, you may leave the program paying us no management or setup fee.
Agreements are month to month, so every month we have to prove ourselves or you can quit with 30 days notice.